When you decide to buy a piece of diamond jewellery, you’re not just making a purchase, but a promise – a promise of eternal love or a promise of perpetual happiness. Diamonds signify a wealth of emotions and so, when you decide to buy a diamond, it’s important to do so carefully. It isn’t a quick process, but something that ought to be given a fair amount of time.
In fact, there are lots of common mistakes that people tend to make when they’re buying diamonds. And we understand why. With the wide selection of jewellery stores around and the amount of money that goes into the purchase of these sparkling stones, it can seem like a daunting task. Under such pressure, it’s easy to overlook a certain factor and end up making a mistake.
Once you finish reading this piece, we’re sure that you will know all about the most common diamond mistakes and will thus be able to avoid making them with ease.
Buying at the first visit
Believe it or not, this is a mistake that plenty of people end up making. They have their hearts set on a diamond that they see at the very first store or jeweller and cannot think of buying anything else. Always visit multiple outlets to compare quality and price, before you come to a final decision.
Buying from a random jeweller/store
Plenty of people believe that where they buy their diamonds from does not matter. Contrary to that notion, where you buy your diamond from, is key! There are a couple of people in the market who aren’t completely reliable and who make a living out of trying to trick new customers. So, always opt for a trusted brand or jeweller, with a clean track record.
Ir’s often easy to get carried away by all the things you’ve read up on diamond grading. Because of your extensive research, you may want to settle for only an H VS1 graded diamond, in spite of the fact that you may have to compromise on cut or size. Remember – when your beautiful diamond is set in a beautiful ring, nobody will know whether it’s VS1 or VS2. So, instead of compromising on your cut or size, learn to be flexible and to work with your budget to find the best possible solution, without having to compromise on quality.
Believing in every diamond report
It’s important to understand that every diamond report is not the same. You cannot trust diamond reports from each and every ‘lab’ or ‘institute’. A lot of such labs have tie-ups with dealers or retailers that’s not favourable for you as a customer. Put your trust in diamond grading reports from non-profit institutions such as the GIA. This is one of the few institutions that even industry professionals trust. And so should you.
Buying a deeply cut diamond
Many people have been known to be drawn towards deeply cut diamonds, because a lot of jewellers or stores tend to put them up on display. Such diamonds actually carry a vast chunk of their carat weight ‘hidden’ in their depth, as against their width. Because they’re so poorly cut, they’re not very expensive and you may be tempted further to make the purchase. But if you do so, what you probably might be doing is buying a 1.00 carat diamond that in fact resembles a .90 carat diamond owing to the fact that it’s deeply cut.
Buying a diamond without viewing it in natural light
Jewellery stores always have the best lighting, designed to make diamonds look absolutely stunning. So, before you purchase the diamond you’ve liked, ask to view the diamond in natural light. You could take it outside the store with prior permission or away from the standard showroom lights, such as a storage area or a back-office. If there’s an atrium or a skylight in the store, take it there and view it under direct sunlight to see how it’s really going to look once you’ve made the purchase.
Being unaware of warranties and guarantees
More often than not, jewellers offer up warranties or guarantees with your purchase. If this is the case, ask to see this warranty or guarantee in writing. It’s also important to confirm what this warranty promises, apart from the standard free cleaning service or a general inspection. Check if the guarantee covers loss or damage, or even theft. Read the fine print before you make the purchase.
Not doing your research
When it comes to any kind of important purchase, educating yourself is a must. And this is especially true when it comes to buying diamonds. Educate yourself on what the 4Cs really mean and on all the other factors you must consider when buying a diamond. If you don’t do your research thoroughly, the chances of making a mistake are a lot higher.
Believing that bargaining hard gets you a lower price
This is something that occurs on a large scale in India. People often believe that they’re excellent at negotiating and convincing sellers to lower the price of a commodity. While that may work for smaller purchases, it does not work well when it comes to buying jewellery. If you’re buying a diamond which has a valid certificate and a gradient that you’re happy with, it’s going to have a fixed price and a fair one at that, that’s usually arrived upon by an umbrella organisation. If you’re still aiming at a lower price, you may have to consider compromising on quality.
By now, you’ve probably discovered which of these mistakes you’ve been making. So, the next time you set out to buy a diamond, consider browsing through our handy little guide again, so that you don’t end up making the same mistake twice. You can thank us later.